4 RIVERS RESTAURANT GROUP

4 Rivers Smokehouse is a chain of barbecue restaurants with a cult following. During my time at 4 Rivers, I created collateral for 4 Rivers, The Sweet Shop, and a variety of other companies owned by John Rivers. The goal was to market the restaurant and identity in a way that shows the brand’s playful and engaging qualities but also aligns with their mission statement and values: “Family Owned. Locally Made. Community Focused.” I’ve created a large catalog of photography and design collateral to be used for a wide range of branded use.

THE DELIVERABLES:

T-shirt design
Packaging design
Printed restaurant collateral
Digital advertising
E-blast
Business cards
Photography
Advertising collateral
Signage
Menu design
Store mural designs
Stickers